Watches and Wonders adds 9 brands to its 2027 roster
Thirteen new exhibitors are now confirmed for the salon, which runs 5 to 11 April. Porsche Design, Berneron and Fortis are among nine named on 18 September, alongside four announced in June.
By The Watches Desk
What changed
Nine more brands are in. Watches and Wonders Geneva named nine further exhibitors for 2027 on 18 September, taking the count of new exhibitors to thirteen.
What it means
- If you book Geneva appointments: nine more stands exist to plan around, and the week runs 5 to 11 April.
- If you wholesale independents: Berneron, Alain Silberstein and Singer Reimagined move onto the main floor.
- What this is not: a full roster. The organiser published additions, not a list.
Key figures
| New exhibitorsconfirmed for the 2027 salon | 13 |
|---|---|
| Named 18 Septemberthe organiser's own list | 9 |
| Named in JuneBreitling, Damiani, Gallet, Universal | 4 |
| Salon datesGeneva, organiser's dates | 5–11 Apr 2027 |
Source: Watches and Wonders Geneva exhibitor announcement of 18 September 2026 · organiser's own site, read 19 September 2026
Nine names in one announcement
The list is published. Akhor, Alain Silberstein, Berneron, Breva Genève, Fortis, Kerbedanz, Porsche Design, Singer Reimagined and Stollenwurm were named on 18 September.
Independents dominate it. Seven of the nine are independent watchmakers; Porsche Design is the one large design house among them.
| # | Brand | Announced |
|---|---|---|
| 1 | Akhor | 18 September 2026 |
| 2 | Alain Silberstein | 18 September 2026 |
| 3 | Berneron | 18 September 2026 |
| 4 | Breva Genève | 18 September 2026 |
| 5 | Fortis | 18 September 2026 |
| 6 | Kerbedanz | 18 September 2026 |
| 7 | Porsche Design | 18 September 2026 |
| 8 | Singer Reimagined | 18 September 2026 |
| 9 | Stollenwurm | 18 September 2026 |
| 10 | Breitling | June 2026 |
| 11 | Damiani | June 2026 |
| 12 | Gallet | June 2026 |
| 13 | Universal Genève | June 2026 |
Notes on this table
Source. the organiser's own site, read 19 September 2026, which states thirteen new brands, names the nine announced on 18 September and dates the other four to June 2026. Time and Tide's write-up of the same announcement carries the identical nine names.
No total. Worn & Wound puts the 2027 field at 75 brands and the organiser's announcement gives no total at all; two outside readings that do not agree are disclosed, not averaged, and no roster total is printed.
Not yet held. the salon runs 5 to 11 April 2027, so nothing here is an attendance figure.
Four were already in
June carried the rest. Breitling, Damiani, Gallet and the revived Universal Genève were announced in June 2026, taking the new count to thirteen.
No roster total is printed
Two readings disagree. Trade reports put the 2027 field at 75 brands. The organiser's own announcement gives no total, so no roster total is printed.
What to watch
- 5–11 April 2027The salon itself, in Geneva, on the organiser's published dates.
- Mid-October 2026The Federation's September Swiss export figures, the market these stands are being booked into.
- 7–8 November 2026Phillips' Geneva Watch Auction XXIV, the next dated Geneva event in the calendar.
The story so far
Go deeper
What would change this call
A published roster total. The organiser has announced additions only, and one official list would settle a count that two trade outlets currently give differently.
What an exhibitor announcement commits to
A salon announces exhibitors in tranches, usually from the previous summer, because stand allocation and floor plans are agreed brand by brand. An announced brand has a contract and a stand, not necessarily a launch. The count that matters commercially is stands, not names, and it is rarely published: a single group can hold one large stand for several maisons, so a roster of names and a floor plan are different documents.
Method
The organiser's own site was read on 19 September 2026 and is the source for the thirteen new brands, the nine names announced on 18 September, the four dated to June 2026 and the 5 to 11 April 2027 dates. Time and Tide's write-up of the same announcement was read as an independent second reading and carries the identical nine names. No total roster figure is printed: Worn & Wound reports 75 brands for 2027 and the organiser's announcement carries no total, and a count this paper cannot settle between two outside sources is disclosed rather than chosen. The seven-of-nine independents figure is Carat Capital's classification of the named brands and is stated as such in the text. ARCHIVE: Watches and Wonders 2027 - ours of 2026-07-17, chronomat-on-a-diet, covers BREITLING'S OWN 2027 DEBUT as a footnote to a product story; this item covers the 18 SEPTEMBER 2026 ROSTER ANNOUNCEMENT of nine further brands and a thirteen-brand total. SAME SUBJECT, DIFFERENT DOCUMENT AND DIFFERENT PERIOD, so ADVANCED, not a repeat. The Bureau slate dated our prior coverage to 4 August; articles.json dates it 17 July 2026, and the earlier date is the one used here.
Sources
- Watches and Wonders Geneva 2027, exhibitor announcement, watchesandwonders.com 18 September 2026
- Watches and Wonders adds 9 more brands to its roster for 2027, Time and Tide 18 September 2026
- Fortis, Berneron, and More Join Watches and Wonders 2027, Now Featuring 75 Brands, Worn & Wound 18 September 2026